The Grid is how Finxone organises the hundreds of possible screens in a Fintech application, and ensures its super easy to understand what to edit where. There are four grids for businesses and business users, retail users, backoffice, and signed out users. Each one of those has all of the zones needed to make an end to end experience. Zones are next and they are like areas of functionality (Onboarding, Landing Page, Payments, etc) and you can create as many user roles as you need for your application. 

Personas are user roles, like Company Director, Auditor, User – where in business banking complex permissions are possible. In retail grids, personas are used to differentiate experiences like “Gold card, Platinum account, and regular user, where personas can have different styles, themes, or completely different experiences. By clicking on an element on the grid its super easy to get where you want to personalise. Gold Card x Onboarding is the onboarding zone for Gold card users, Landing X Owner is where owner personas will land after sign in. 

The last thing we do in the grid is to decide which screen sizes you want to enable, and having custom configurations per size (mobile, tablet, desktop). So you can for example have an experience that allows you to do something on mobile, but not on desktop and vice versa. Each grid is pixel perfect to the layout you need.